Building on our design methodology for Countdown Supermarkets, the Mt Eden store evokes the intensity, vibrancy and richness of a fresh food market. It is more about “Market” as opposed to “Supermarket”. Customers are welcomed into the store with a café positioned in the entry providing a convivial atmosphere. The fresh food zone incorporates the Produce, Bakery, Wine and Beer, Delicatessen, Fish, Better for You and Meat departments contributing a first impression of vibrancy and freshness. This immersive customer experience sets the tone and ambience for the rest of the store.