Foodtown Supermarket

  • Client : Progressive Enterprises
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  • Location : Sylvia Park, Mount Wellington, Auckland
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  • Status : Completed 2006
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  • Award : NZIA Resene Local Awards 2006

Our client wanted to provide a more memorable shopping experience for their customers and one that suited inner city living.  The new in-store design, intended for a nationwide rollout, provides a vibrant shopping experience by blurring the boundary between outdoor markets and supermarkets.  Shoppers are drawn to "stalls" of fresh produce and shelves of ready-to-eat meals.