Working with the architectural team WMZ Interior developed a fresh interior design package to compliment the new look façade and architectural shell of Progressives’ Supervalue chain of stores. Our brief asked for the image to be fresh, inviting, local and friendly targeting price conscious shoppers. The solution was based around the familiarity of the handwritten shopping list which is represented by a subtle graphic list of items circumnavigating the store. Graphic panels with larger category signage highlight key departments for in store navigation. The solution includes aisle, product, checkout and lifestyle images to complete the cohesive interior signage package.