A hybrid developed retail concept for Sony Electronics. Evolutionary conceptual thinking and a client that wants to push the retail boundaries has resulted in the latest store design concept.
The angled ceiling has been developed again to entice customers into the entrance area where the colour changing LED illuminated Walkman interactive displays sit. The ceiling then angles down to the concierge zone which has additional low level seating for plug and play interaction.
The complete Sony range is represented on custom designed fixtures with dispensing units for MP3 players adding to the pure retail concept. P.O.S. units sit off to the exit side where the transaction can be completed fast and efficiently.