Sony DFS

  • Client : Sony NZ
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  • Location : Auckland International Airport
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  • Status : Completed 2008
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  • Size : 20 sqm

A dynamic store within store design was created for Sony New Zealand to ensure the brand was a standout within the DFS electronics department as part of the new arrivals hall at Auckland International Airport. 

To maximise exposure within the small footprint, a feature signage wall of contoured edge-lit acrylic beckons curiosity, leading into an interactive display area where customers can experience the Sony products in a hands on environment.