The GoGoKids toy store concept was conceived to make learning and growth fun through play. The established brand riffs on the metamorphosis of caterpillars into butterflies and this is reflected in the flower garden themed environment. Cartoon leaf forms form a canopy hovering over the portal entry arches, leading into an over scaled diorama inspired by nature. Neutral display shelving enables the colourful product to shine in the toy gallery whilst surreal decorative elements to the upper walls, floor and ceiling combine into an immersive experience.